If you’re like many merchants, there’s a good chance that you’ve been bombarded with sales calls from people in the merchant services industry. Most often they want you to make a switch. Their aim is for you to drop the provider you have and choose who they recommend. And they always claim they can save you more money than your current processor.
Indeed, it seems like there’ll always be someone who can get you a lower rate on credit card processing. Often the claims that they can reduce your merchant account costs are real. But constantly switching from one merchant services provider to another might not be good for business. At some point you’ll want to just stick with the rates you have – but exactly which point is that?
If your business is suffering due to your present merchant solutions provider, then the decision to stay put might not be wise. It’s important, therefore, to know out how your current choice is affecting your business and be aware of your options. Here are a three conditions in which the decision to switch merchant services might prove wise:
For better customer service
Having your point-of-sale system or credit card terminal go down in the middle of lunch rush could be problematic. Worse is when you can’t even get the issue solved because your provider’s response times are so poor. Ideally, you want a merchant services provider that provides a reliable system. And they ought back that system with awesome support. You want a merchant solutions provider who cares about the intricacies of your unique business. Truly, they should do all they can do to nurture the growth of your business. They should help you achieve your business goals.
For a relationship that’s more growth-oriented
Every business has plans for growth in one way or another. One business owner may not be interested in increasing customer volume but craves a boost in average ticket value, for example. Another business may simply aim to reduce costs and increase lifetime customer value and customer loyalty. Whatever your goal, your merchant services provider should help you achieve it in a way that’s inline with your unique business needs.
For better features at a better price
If the credit card processing equipment from your solutions provider limits what your business can achieve, then the choice to switch merchant services might be the only one that makes sense. There are several modern point-of-sale systems that provide state-of-the-art functionality. These machines take the checkout process to a whole new level. Indeed, the latest POS technology goes far beyond the basics of inventory management and bookkeeping functionality. They help businesses market better, operate smoother, and increase customer satisfaction – all on autopilot. If you’re current provider isn’t providing the best, most cost-effective solutions for your business, then make the switch. Going with different merchant services might result in a substantial enrichment of your bottom line.
It may be that you’ve been cold called so many times, told to nausea the financial savings that await, that you’re now jaded. You could also be a merchant who longs for a better rate and who has a hard time finding a better solution than one you’re on right now. Either way, it’s important to know your options and know when the decision to switch merchant services is the one that’s best for the future of your business.
Online payment gateway for tech support and ecommerce business provides a best source for online transactions. Users can pay online for the services they opt with wide options to choose the most suitable mode of payment. These platforms are secured but fraudulent activities also take place affects the volume of transactions with low confidence among users.
Online payment fraud is an illegal activity in which unknown person able to use the credit card or financial details of others to make payments for their own use. Many times such activities occur when original owner is making online payment and find a wrong transaction. However, tech support, ecommerce and other high risk merchants can be avoid such online threats.
Evade Phishing Mails
Many times such users get phishing mails which they open to revert and become victim of fraud transactions. But users can avoid such acts, by avoiding submitting any financial details like credit or debit card information asked by mailing. Customer should use such details at the time of making online payments that usually asked by only payment gateway service.
Choose a Secure Platform
Ecommerce, Tech Support and other high risk business owners should use a secured online platform to carry out such transactions. There should be a secured processing system protected with http locked and secured URL that protects online financial transaction from cyber threats. A secure platform also asks for the complete authentication of user for secure payments.
Avoid Storing Sensitive Data
Never ask user to store his sensitive data like login details other personal information while making payment through payment gateway. PCI has strictly forbidden asking or storing such information of customers, it only recommends keeping old records with minimum amount of data that would be enough to apply for refunds or charge-backs in case of disputes.
Secured Server and Software
Payment gateway should use most sophisticated system software, server and processing system to protect the customers from online frauds. The data storage and hosting should be also highly protected from misuse or fraud to provide a completely safe payment processing through their payment gateway service.
Fraud Assessment by Scrubbing
Payment gateway service providers and high risk merchants should use fraud scrubbing method that helps to carry out a risk assessment process to predict the authenticity and reliability of each transaction by monitoring them in contrast to selected parameters. This kind of assessment helps customers of high risk merchants to avoid fraud transactions using statistical analysis to assess the risk of fraud against the cards used for executing online transactions.
As a customer of Hawkins Merchant Solutions, fraud protection is made easy for your ecommerce business because we work with you to ensure your high risk ecommerce processing solution is the perfect fit for your business requirements.
A high risk merchant account is a merchant account or payment processing agreement that is tailored to fit a business which is deemed high risk or is operating in an industry that has been deemed as such. These merchants usually need to pay higher fees for merchant services, which can add to their cost of business, affecting profitability and ROI, especially for companies that were re-classified as a high risk industry, and were not prepared to deal with the costs of operating as a high risk merchant. Some companies specialize in working specifically with high risk merchants by offering competitive rates, faster payouts, and/or lower reserve rates, all of which are designed to attract companies which are having difficulty finding a place to do business.
Businesses in a variety of industries are labeled as ‘high risk’ due to the nature of their industry, the method in which they operate, or a variety of other factors. For instance, all adult businesses are considered to be high risk operations, as are travel agencies, auto rentals, collections agencies, legal offline and online gambling, bail bonds, and a variety of other online and offline businesses. Because working with, and processing payments for, these companies can carry higher risks for banks and financial institutions they are obliged to sign up for a high risk merchant account which has a different fee schedule than regular merchant accounts.
A merchant account is a bank account, but functions more like a line of credit which allows a company or individual (the merchant) to receive payments from credit and debit cards, used by the consumers. The bank that provides the merchant account is called the ‘acquiring bank’ and the bank that issued the consumer’s credit card is called the issuing bank. Another important component of the processing cycle are the gateway, which handles transferring the transaction information from the consumer to the merchant.
The acquiring bank may also offer a payment processing contract, or the merchant may need to open a high risk merchant account with a high risk payment processor who collects the funds and routes them to the account at the acquiring bank. In the case of a high risk merchant account, there are additional worries about the integrity of the funds, and the possibility that the bank may be financially responsible in the case of any problems. For this reason, high risk merchant accounts often have additional financial safeguards in place, such as delayed merchant settlements, in which the bank holds the funds for a slightly longer period to offset the risk of fraudulent transactions. Another method of risk management is the use of a ‘reserve account’ which is a special account at the acquiring bank where a portion (usually 10% or less) of the net settlement amount is held for a period usually between 30 and 180 days. This account may or may not be interest-bearing, and the monies from this account are returned to the merchant on the standard payout schedule, once the reserve time has passed.
Payments to a high risk merchant account are deemed to carry an increased risk of fraud, and an increased risk of chargeback, refund, or reversal. For example, someone may use a stolen or forged credit or debit card to make purchases, or a consumer might attempt to execute an advance-authorization transaction (like renting a car or reserving a hotel), using a debit card with insufficient funds. This increases the risk for the bank and the payment processor, as they will have to deal with the administrative fallout of dealing with the fraud. Ecommerce can also be a risk factor, because businesses do not actually see an imprint credit card; they take orders over the Internet, and this can up the risk of fraud considerably.
When a merchant applies for a merchant account with a bank, payment processor, or other merchant account provider, there are many factors to consider before settling on a particular merchant provider. It is often possible to negotiate lower rates, and one should always request multiple quotes before choosing which high risk merchant account provider to use for their processing needs.